Monday, January 9, 2012

IDEA - the heart of advertising industry

Advertising is based on an idea, everybody knows that but how much time should be given and how many brains should be employed is a big question. Idea when occurs is enough whether it has occurred to a single person or a lot. It is also important to understand how much time has been taken to come out with the idea.

Idea is an intangible asset which holds lot of importance. The BIG question is, is it  measurable? If yes, then what are the standards ? The best caption can be referred here would be of IDEA Cellular i.e. Idea jo badal de aapki duniya.


Salute to the best ad that salutes the heart of Advertising Industry i.e. Idea.......