Friday, June 1, 2012

Logo Design

It is always a challenge to come out with the best of creativity on a consistent basis. I have been telling all my clients through out the year that it's a time taking job and it may happen that many times we strike the right chord, but some times it happens that we miss to get the right one. 

Here is the sample work that we have done for our Gold Medalist client "Jayraj Photstudio"


Set One






On this 1st presentation client disliked all creatives saying that it does not match with his concept. After that with a detailed discussions and prompt actions, we created the second set as under. I was surprised to see the difference, the second was obviously far more better and conceptual than the previous one.

Set Two
















No Need to say that Client approved his final one from this. It's upto you to make it out which of those was finalised.



Monday, May 21, 2012

Decora"s Latest Campaign



Dear Friends,

It is really a hard working for variety of industries over a period of time. Making best creatives consistently for clients from Lifestyles to Machineries, from Hoteliers to Furnishings, from Fmcg  to Electronics is never to easy a task. Continuous brain storming, number of options, from copy-writing to executions after approvals is a pains taking task.

At the end its the passion that always win and that produces the results for us as well as for our clients. This is one of the examples of NEEV's recent creativity of our prestigious client DECORA, SURAT.

After a rigorous studies of the products, the team put in all the efforts making sketches and concepts. The team had planned a latest site completed by our client as a photography location. But at the last moment when everything was planned and finalised. The client called to say that the site is not avalilable for a photoshoot and we were running out of time.

The Team immediately thought of a new concept and the entire set was done on an outdoor location. The client also liked it and everything went of fantastic thereafter.

The Result is as under. Hope you all will like it.




Monday, January 9, 2012

IDEA - the heart of advertising industry

Advertising is based on an idea, everybody knows that but how much time should be given and how many brains should be employed is a big question. Idea when occurs is enough whether it has occurred to a single person or a lot. It is also important to understand how much time has been taken to come out with the idea.

Idea is an intangible asset which holds lot of importance. The BIG question is, is it  measurable? If yes, then what are the standards ? The best caption can be referred here would be of IDEA Cellular i.e. Idea jo badal de aapki duniya.


Salute to the best ad that salutes the heart of Advertising Industry i.e. Idea.......

Monday, December 19, 2011

Creativity - A challenge 24 x 7 x 365

I Think Advertising industry should be rated as the most pressured industry, especially a creative services. Many of my friends and colleagues would agree to it. Clients never gets satisfied with one option and more the less always bring a new concept. Brain has thousands of ideas, But those ideas has to be designed, conceptualized and should be convince-able. Above all it has a time restrictions.

It's always a pressure to keep on proving better in creativity with a bound time delivery. It's a competition with an expectation to be the best. Never the less, remuneration paid against that is again a point of debate. Can anybody throw some light on it?

Please let have your views on this.

Saturday, October 2, 2010

OUTSTANDING AMAR JEWELLERY

Amar Jewellery incorporated in 1995, is a name to reckon with as a trendsetter in development of cutting and polishing of Baguettes, Caree & Princess cut Diamonds. With the manufacturing facility in Surat, Gujarat, the company has emerged as a pioneer for polishing the top best diamonds for its clients whole over the world.
Amar Jeweellers is driven by the motto of continuous innovation to advance diamonds that deliver sharpening edge performance with value for money for their customers.

With a smart vision and motto of providing its customers products of excellent quality, Amar Jewellery has out stood many in superior design and quality, contributing itself the hallmark of the Indian jewellery industry.
So if you're thinking of buying diamond jewellery, this festive & soon to arrive wedding season, do plz visit the showrooms of Amar Jewellery in Surat for the delicate beautiful designs you ever have come accross.

PERFECTION IS WHAT WE EXHIBIT

" Bhagwandas & Co., Near Parle Point, Surat "
New Opening
INVITATION
We are sure that our representation of several showrooms has definitely touched the hearts of millions. It is our immense pleasure to invite you all to visit and shop for our superb collections, in the process for coming festive season of Navratri and Wedding.
PROFILE
Well running B & Co., operational since 1969, brings you the biggest showroom for the very 1st time in Surat. Establishing within 12,000 sq. ft area, B & Co., a multibrand outlet is coming up with best classic & elegant style of Men’s wear. Hence shopping at your favourite destination is always about wanting to take a further step towards it. That’s only & only B & Co.
BRANDED FABRICS
Feel The Ambience Of Success
Designed with comfort, dynamics & efficiency, the Ground floor itself fulfils your aspiring demands.The unique collection of suiting and shirtings made of “International Fabrics” & "National Fabrics" gives a sophisticated appearance on your look & style.
WORLD FAMOUS BRANDS
Younsters’ First Choice Of Acquisition
In the 1st Floor we offer a wide range of “Casual” Mens wear, such as fashion t-shirts, hooded t-shirts, full sleeve t-shirts, half sleeves t-shirts, jeans, cargos in a variety of colours & designs, wore at any time of the year, reflecting their smart personality.
Formals & Semi-Formals
People’s Attention Captured At One Look
A fascinating display of excellent quality “Semi-formal/Formal suits” of mixed brands in 2nd Flr are offered for you. We have ample of different style combinations to choose from, all ranging in diff. colours, patterns and styles including numerous “Party wears” to entice you to shop at one go.
The Quality That Satisfies Your Inner Desires
A COMPLETE BUSINESSMAN
Suits Business Suits Bleziers
We present a wide range of stylized “Suits/Business Suits” in 3rd Flr which are perfect for today’s young & working men. Its’ a feeling that carries men through to a comfort level.
GROOMS’ COLLECTION
Kurtis Pygamas Sharvanis Pagdi Jooti
As the wedding season approaches soon right after the Puja, we bring you the excellent designer “Indo-West Wedding Collections” of distinct colours.
Your Obsession Is Your Style
To fit in todays’ readymade wears, “Customised tailoring” in 4th Flr is getting more and more proficient to suffice in. The stocks of suiting-shirtings with appropriate tailoring are readily available as per the customers’ instructions.
Style Is Our Intimate Quotient
B & Co. are making the bestest of best efforts to bring you the stylish Branded Mens Wear. Your visit will take our showroom to a distinguished level & we promise you we’ll be genuine enough to provide you with the perfect services available.

Saturday, September 4, 2010

CADBURYZ' INNOVATIVE ADS ON TV TIME & AGAIN

hey friends....hearing of Cadburys or seeing somebody eating cadburys makes me thrive to have one. Yes, cadburys has completely taken over the TV world. Cadburys itself is bringing creative ads with sweet stories relating it from a long long time, giving suitable breaks.


Be it the recent Cadburys Kuch Mitha Ho Jaye or Cadburys Diary Milk...Shubh Aarambh ad or Cadburys Bournville fine dark chocolate or Cadburys Commercial-Din Hai Suhana or Cadburys Eclairs & the list goes on...each commercial brings with a special story with message. Its taglines just forces people, esp. kids to jump for cadburys.
Why the common man is crazy about cadburys ? yes ofcourse, for its yummy chocolatey flavour, yet crispy and super-tasty..absoluely pure..therefore the best.
The very last ad of cadburys just touches the hearts of younsters..to do a shubh aarambh, you gonna have a small bite of cadburys..your day is built. Here in this ad, the guy asks the girl for one peice & then he says to her, "kya mai aapko ghar chod dun"...so sweet & the girl turns to him with a lovely gesture.....agar sach mai hamara din aacha jaye mitha khake....then aacha hai ek bite cadburys ho gaye.
Cadburys is such a product that it is telecast on tv for every season, be it rakshabandhan or navratri or diwali or new year etc. Hence Cadburys ad just rocks. A Big Thumbs-Up for Cadburys !!