Animation made its entry in the field of advertisement in early 90's and has been gaining popularity since then. Whether it is buttery 'Amul' girl or famous 'Fido Dido' in 7up's advertisement, animation is making its presence felt in a big way. Popularity of animated characters among youngsters have made animation hip and cool. Ads of Amul attract the most. They come out with a particular theme,be it animated Harbajan-Sreesaanth fight or sachin's brave batting or sonia-rahul gandhi act & many more....
Besides, the visual appeal, many complex issues such as stunts, can also be done away with modern animation techniques.It is also a cost-effective method as a simple animation ad is comparatively less expensive than a commercial with celebrity's presence. Akshay kumar's stunts can also be animated..
And now it is tinting towards animated characters as ad world has realised that animated or clay items have a longer shelf life than celebrities and also the concept of brand ambassador is tends to fade away.
At times there is a problem with celebrities promoting products through advertising because of their rellglon. As such it is desirable to use animated characters because they are creed less and without any religion and evoke no malice or can't hurt anyone's feelings.Another benefit of animated advertisements is their appeal to the common man. For example, Chintamani, (an animated character) of ICICI credential bank represents common man in the same way as Laxman's cartoons used to do. These kinds of characters have unique look but same approach, that is why whether it is upper or middle class, everybody can associate himself/herself with these characters. R.K. Laxman's animated cartoons are worth-seeing n comic to read..starting frm politics, sports, filmsters etc.
We, the best ad agency of Surat too design the best animated ads. Some of the work that we have done are of Diam Jewellers, Bridal saree, birthday cards & many more.....We provide you the beautiful coloured concept of animated ads and for that you can contact us by visiting our site " www.neevads.com " and send your mail from there, if you want your ads to be designed by us.
Your comments are always welcome.
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