Today's advertisements are related more with celebraties & women..Now comes the question of why. What if we take common man in ads.No..celebraties have become part of ad world & less of their field.
Celebrity advertising is the use of a public figure’s likeness for the purpose of selling a product or service. Celebrity advertising can be accomplished through celebrity endorsements.
Celebrity endorsements imply that the celebrity uses the product or service that he or she is endorsing, and prefers it above others of its kind. For this reason, brands will often target celebrities who appear to reflect whichever effects the advertisement is promising. For example, celebrities who are already fit are often approached to represent fitness and weight loss products, and stars that are known for their hair are approached to endorse certain brands of shampoo. In some cases, the celebrity might not even use the product or service at all.
Some of the best examples of celebrity ads are Shahid Kapoor's ad Men's Vaselin,Bipasha Basu's Sugar-free, Wynncom; Shankar-Ehsaan-Loy for 94.3 Radio One, Shahrukh's Santro & many more..There are Aamir,Salman, Amitabh,Prachi who endorse for the ads.....
And who can forget the women in ads....They have been ruling the ad world completely, starting from models to common housewifes; which we call as stereotyping.Whether the women acts well in ads is not important, she has to look beautiful to attract the viewers. They are the centre-stage of ads. Nowadays every girl wants to become models & when they see celebrities doing those ads may it be shampoo or soap, they too want to use it in their daily lives.
Henceforth, we cannot get off our eyes from celebrities & model or common beautiful women in advertisements.
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