Saturday, October 2, 2010

OUTSTANDING AMAR JEWELLERY

Amar Jewellery incorporated in 1995, is a name to reckon with as a trendsetter in development of cutting and polishing of Baguettes, Caree & Princess cut Diamonds. With the manufacturing facility in Surat, Gujarat, the company has emerged as a pioneer for polishing the top best diamonds for its clients whole over the world.
Amar Jeweellers is driven by the motto of continuous innovation to advance diamonds that deliver sharpening edge performance with value for money for their customers.

With a smart vision and motto of providing its customers products of excellent quality, Amar Jewellery has out stood many in superior design and quality, contributing itself the hallmark of the Indian jewellery industry.
So if you're thinking of buying diamond jewellery, this festive & soon to arrive wedding season, do plz visit the showrooms of Amar Jewellery in Surat for the delicate beautiful designs you ever have come accross.

PERFECTION IS WHAT WE EXHIBIT

" Bhagwandas & Co., Near Parle Point, Surat "
New Opening
INVITATION
We are sure that our representation of several showrooms has definitely touched the hearts of millions. It is our immense pleasure to invite you all to visit and shop for our superb collections, in the process for coming festive season of Navratri and Wedding.
PROFILE
Well running B & Co., operational since 1969, brings you the biggest showroom for the very 1st time in Surat. Establishing within 12,000 sq. ft area, B & Co., a multibrand outlet is coming up with best classic & elegant style of Men’s wear. Hence shopping at your favourite destination is always about wanting to take a further step towards it. That’s only & only B & Co.
BRANDED FABRICS
Feel The Ambience Of Success
Designed with comfort, dynamics & efficiency, the Ground floor itself fulfils your aspiring demands.The unique collection of suiting and shirtings made of “International Fabrics” & "National Fabrics" gives a sophisticated appearance on your look & style.
WORLD FAMOUS BRANDS
Younsters’ First Choice Of Acquisition
In the 1st Floor we offer a wide range of “Casual” Mens wear, such as fashion t-shirts, hooded t-shirts, full sleeve t-shirts, half sleeves t-shirts, jeans, cargos in a variety of colours & designs, wore at any time of the year, reflecting their smart personality.
Formals & Semi-Formals
People’s Attention Captured At One Look
A fascinating display of excellent quality “Semi-formal/Formal suits” of mixed brands in 2nd Flr are offered for you. We have ample of different style combinations to choose from, all ranging in diff. colours, patterns and styles including numerous “Party wears” to entice you to shop at one go.
The Quality That Satisfies Your Inner Desires
A COMPLETE BUSINESSMAN
Suits Business Suits Bleziers
We present a wide range of stylized “Suits/Business Suits” in 3rd Flr which are perfect for today’s young & working men. Its’ a feeling that carries men through to a comfort level.
GROOMS’ COLLECTION
Kurtis Pygamas Sharvanis Pagdi Jooti
As the wedding season approaches soon right after the Puja, we bring you the excellent designer “Indo-West Wedding Collections” of distinct colours.
Your Obsession Is Your Style
To fit in todays’ readymade wears, “Customised tailoring” in 4th Flr is getting more and more proficient to suffice in. The stocks of suiting-shirtings with appropriate tailoring are readily available as per the customers’ instructions.
Style Is Our Intimate Quotient
B & Co. are making the bestest of best efforts to bring you the stylish Branded Mens Wear. Your visit will take our showroom to a distinguished level & we promise you we’ll be genuine enough to provide you with the perfect services available.

Saturday, September 4, 2010

CADBURYZ' INNOVATIVE ADS ON TV TIME & AGAIN

hey friends....hearing of Cadburys or seeing somebody eating cadburys makes me thrive to have one. Yes, cadburys has completely taken over the TV world. Cadburys itself is bringing creative ads with sweet stories relating it from a long long time, giving suitable breaks.


Be it the recent Cadburys Kuch Mitha Ho Jaye or Cadburys Diary Milk...Shubh Aarambh ad or Cadburys Bournville fine dark chocolate or Cadburys Commercial-Din Hai Suhana or Cadburys Eclairs & the list goes on...each commercial brings with a special story with message. Its taglines just forces people, esp. kids to jump for cadburys.
Why the common man is crazy about cadburys ? yes ofcourse, for its yummy chocolatey flavour, yet crispy and super-tasty..absoluely pure..therefore the best.
The very last ad of cadburys just touches the hearts of younsters..to do a shubh aarambh, you gonna have a small bite of cadburys..your day is built. Here in this ad, the guy asks the girl for one peice & then he says to her, "kya mai aapko ghar chod dun"...so sweet & the girl turns to him with a lovely gesture.....agar sach mai hamara din aacha jaye mitha khake....then aacha hai ek bite cadburys ho gaye.
Cadburys is such a product that it is telecast on tv for every season, be it rakshabandhan or navratri or diwali or new year etc. Hence Cadburys ad just rocks. A Big Thumbs-Up for Cadburys !!

RAIN OR NO RAIN

Rain in Surat is creating lotz of problems to the common man.
People wait for the rainy season to arrive from May, but as it starts, people get aggresive about this. Now the question arises why ?
More the rain, most of the people can't come out of their house; & if they go for work also, they have to carry umbrellas or raincoats; which is again a headache for them....the dirt on the roads, traffic jammed because of too much of rush, everyone willing to cross the signal first. Water till knee deep. As because new over-bridges are made in the city, road obstructions here and there. Due to heavy rain, small holes are created.Total hosh-posh !!
Even dams overflowing because of the excess rain and people fearing flood may come !

But but but let's look at the other side of the coin. Because of the rain, the small villages near-by Surat is greatly benefitted. The agricultural fields get ample of water for the crops to grow. The farmers give lots of thanks to almighty because of the continuous rain.

So lets say "Rain you drop for a short period and then go away."
Common men are happy, rural people too are happy and work too is completed without stoppage.

Thursday, July 29, 2010

WHY THE FOCUS IN ADS HAS SHIFTED TOWARDS CEEBRITIES & WOMEN ?

Today's advertisements are related more with celebraties & women..Now comes the question of why. What if we take common man in ads.No..celebraties have become part of ad world & less of their field.
Celebrity advertising is the use of a public figure’s likeness for the purpose of selling a product or service. Celebrity advertising can be accomplished through celebrity endorsements.
Celebrity endorsements imply that the celebrity uses the product or service that he or she is endorsing, and prefers it above others of its kind. For this reason, brands will often target celebrities who appear to reflect whichever effects the advertisement is promising. For example, celebrities who are already fit are often approached to represent fitness and weight loss products, and stars that are known for their hair are approached to endorse certain brands of shampoo. In some cases, the celebrity might not even use the product or service at all.
Some of the best examples of celebrity ads are Shahid Kapoor's ad Men's Vaselin,Bipasha Basu's Sugar-free, Wynncom; Shankar-Ehsaan-Loy for 94.3 Radio One, Shahrukh's Santro & many more..There are Aamir,Salman, Amitabh,Prachi who endorse for the ads.....
And who can forget the women in ads....They have been ruling the ad world completely, starting from models to common housewifes; which we call as stereotyping.Whether the women acts well in ads is not important, she has to look beautiful to attract the viewers. They are the centre-stage of ads. Nowadays every girl wants to become models & when they see celebrities doing those ads may it be shampoo or soap, they too want to use it in their daily lives.
Henceforth, we cannot get off our eyes from celebrities & model or common beautiful women in advertisements.
You can also post your nice comments on this topic.

ANIMATIONS IN ADVERTISEMENT WORLD

Animation made its entry in the field of advertisement in early 90's and has been gaining popularity since then. Whether it is buttery 'Amul' girl or famous 'Fido Dido' in 7up's advertisement, animation is making its presence felt in a big way. Popularity of animated characters among youngsters have made animation hip and cool. Ads of Amul attract the most. They come out with a particular theme,be it animated Harbajan-Sreesaanth fight or sachin's brave batting or sonia-rahul gandhi act & many more....
Besides, the visual appeal, many complex issues such as stunts, can also be done away with modern animation techniques.It is also a cost-effective method as a simple animation ad is comparatively less expensive than a commercial with celebrity's presence. Akshay kumar's stunts can also be animated..
And now it is tinting towards animated characters as ad world has realised that animated or clay items have a longer shelf life than celebrities and also the concept of brand ambassador is tends to fade away.

At times there is a problem with celebrities promoting products through advertising because of their rellglon. As such it is desirable to use animated characters because they are creed less and without any religion and evoke no malice or can't hurt anyone's feelings.Another benefit of animated advertisements is their appeal to the common man. For example, Chintamani, (an animated character) of ICICI credential bank represents common man in the same way as Laxman's cartoons used to do. These kinds of characters have unique look but same approach, that is why whether it is upper or middle class, everybody can associate himself/herself with these characters. R.K. Laxman's animated cartoons are worth-seeing n comic to read..starting frm politics, sports, filmsters etc.
We, the best ad agency of Surat too design the best animated ads. Some of the work that we have done are of Diam Jewellers, Bridal saree, birthday cards & many more.....We provide you the beautiful coloured concept of animated ads and for that you can contact us by visiting our site " www.neevads.com " and send your mail from there, if you want your ads to be designed by us.
Your comments are always welcome.

Monday, July 26, 2010

Do documentary films attract us ?

Documentary film is a broad category of moving pictures intended to document some aspect of reality. "Documentary" has been described as a "filmmaking practice, a cinematic tradition, and mode of audience reception" that is continually evolving and is without clear boundaries.
Documentary practise is the complex process of creating documentary projects. It refers to what people do with media devices, content, form, and production strategies in order to address the creative, ethical, and conceptual problems and choices that arise as they make documentaries.

Many people think viewing a documentary/short film is boring, though it is hardly of 4 to 9 mins or at the least one & half hours.People have the mentality that documentary are mainly of art forms; esp of agriculture or backward-class or village related ones. But this is not the case. Some of the well-known documentaries are of Satyajit Ray,Arun Chadha,Nikhil Suneja,etc.

I've recently seen a documentary on "Penguins-A love story". It was one of the amazing film I've ever seen. At the beginning I was quite reluctant on viewing this film, but being a film on penguins i thought would be good.
It is a short film on how the penguins in the Antartica move ahead covering 120 kms, find their own partners, make love with each other, just like human beings.Their expression of love, their affection for each other is just worth seeing. The photography is awesome with lovely background music. One feels like experiencing those special moments.
The females become pregnant & they shift their eggs to their partner's womb by coming close. After this, the females have to go to gather food for their yet to be born babies.
For a few months, the males take care of egg coming across winds & snow, which s'times even breaks the egg. If by chance the egg breaks, the females weep loudly & the pair part their ways forever. The females move towards the sea to obtain food, in this process they are mostly eaten by sea-fishes.The under-water shoots are very cleverly taken..the deep water, sea-fishes,the grasses and the fungus inside.
Slowly comes the time when a small baby comes out of the egg with the males shielding them.The baby tries to peep their head from their father's womb.Superb picturization. The baby is so sweet with its small body trying to come out fully. Then the mother comes back & offers food to her baby. Flocks of penguins are gathered at one place and that moves the viewers completely.In this way the older penguins pass away and the babies of 2-3 years learn to live their own living.
Voice-over given by Amitabh Bachchan & the complete shooting has been done live at Antartica about different stages of penguins' lives.It's the direction of Liyuk Jack and produced by Yevaj Daredeo.
Hence Penguins-A love story is a heart-throbbing film to view. Seeing this video, you would too fall in love with the documentary films.

To visit & view the 'penguins-a love story' documentary, log in to- http://www.nationalgeographic.co.in/explore/march-penguins/game.aspx.

Thus documentary films too have a nice message to convey, just like the penguins' story of how they live their living together in a large flock.